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Human-Centred Design & Human Factors





Informed Design was founded by Simon Foxhall in 2002 who specialises in providing practical human-centred design services. Simon graduated from Loughborough University in 1993 with a degree in Ergonomics and has 25 years experience in both military and civilian domains.

In 2016, Simon became a Design Council Spark finalist with his new backpack technology called Shuttlepack - a system that allows you to move the bag from your back to your front in an instant. Click on the button below to find out more.

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